Inspired by letterpress printing and childlike observations, The Typefaces are simply faces in type. Initially self-published by creative director and graphic designer Scott Lambert in 2015, the book has gone on to win several global design awards with its wit and charm. While it will still feature the letters 'A' to 'Z' in different type - each paired with a fun rhyme about the hidden face in the negative space, the 2019 edition will also consist of new updates to the content. Besides offering young readers a unique and compelling means to learn the alphabet, the book also hopes to encourage people to look at familiar things in different ways and elicit delight in new discoveries. In Scott's own words, The Typefaces is for the designer in every child, and the child in every designer.