That creativity is about new frontier innovation and genius invention is not very creative to say. If you observe the examples in this book you will notice the secret pattern, the infinitude of ideas one has yet to have if thinking in a different way starts to be the common thing, as suggested by Dorte Nielsen and Sarah Thurber. There isn t a right method to achieve creativity but there is a natural way of thinking out of the box, to look around and be stimulated by the new perspectives you ll get if you survive the boot camp they prepared for your head. A series of exercises that will challenge your immediate associations with objects and will make you achieve new forms of fulfilling your professional or personal objectives. There's a need for a book on creativity that complements the teaching of creative processes and tools, and presents a practical approachon how to enhancethe innate ability to think creatively. This is the opportunity to learn "the secret" of highly creative people. "