What this book can do for you: You support certified climate protection projects, get fast compact information and checklists from experts (overview and press reviews in the book preview) as well as in practice tested advice, which leads step by step to success - also thanks to add-on. Because the standard way to a new job, the job advertisement, has long since become obsolete: Especially with odd CVs, applicants often don't even make it to the job interview because their applications are sorted out immediately by the great mass of competitors. What remains are the right application methods, which often work through informal channels: Namely, job search by recommendation through contacts, also known as personal branding. To do this, applicants fall back on an existing network or look for helpful contacts - e.g. through social media, videos and blog. Many companies also offer bonuses to their employees if they recommend suitable applicants who fit exactly into the team. So how do you manage to address these door openers? How does it work to control your own image with reputation management? And how can you stand out positively with recommendations, present yourself excellently and thus convince both personnel and employers? This provides answers to the most important questions. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content as desired. This concept is made possible by a particularly efficient, innovative digital process. The publisher is also involved in numerous, well-documented charitable projects, e.g. on climate protection, and supports the quality of neural machine learning and international understanding through its translation from German into English. Editor Simone Janson is chairwoman, publisher, and best-selling author. She was also one of the 20 most important German bloggers and columnist of renowned media - more about her in Wikipedia.