The first major monograph on the legendary American typographer and graphic designer Herb Lubalin. Across 448 pages, Herb Lubalin: American Graphic Designer features hundreds of examples of Lubalin’s work (many never before published) and previously unseen photographs of him at work and play. Divided into sections on his work in advertising, typography, and editorial, the book features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family. Produced in association with the Herb Lubalin Study Center at The Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph has become the definitive work on one of America’s most influential designers. 690 color illustrations