The design bar is at an all-time high for those brave enough to participate in the industry. Todays designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most des ign books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.