Delicious - Wang Shaoqiang
49.95 €
Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers.
Podobné produkty
Motion graphics -- a digital technique that combines the language of traditional graphic design with the creative visual language of film and animation -- has become a fast growing area within the practice of graphic design. With the function of storytelling,...
49.95 €
We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction...
49.95 €
Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same...
49.95 €
At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or...
51.5 €
An exploration of how cafes, restaurants, drink shops, and bakeries use branding and graphic design to create unique visual identities, with case studies and insights into effective design strategies. In today's competitive food and beverage industry, a strong...
39.99 €
A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication. Basic geometric shapes and their various combinations have always dominated graphic design. The creative possibilities they offer are...
42.95 €
Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies...
49.95 €
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you...
29.5 €
In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times....
49.95 €