Creative Advertising - Miriam Sorrentino
29.95 €
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.
Podobné produkty
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful...
28.99 €
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design. Consid ered by...
59.42 €
STUNNING ADVERTISING, is a hard-hitting book on publicity. Remembering such as the Benetton campaigns some years ago, a company which opted for publicity without taboos in which we were presented with images opposing aids, hunger, and racism... we thought of...
28.18 €
150 vítězných kampaní. Nový průvodce k úspěchu v současném komunikačním věku definuje nová pravidla brandingu v digitálním věku a ilustruje je na 150 nejnovějších a nejzajímavějších reklamách. Publikace přináší 17 základních pravidel – „manter“ úspěchu v
45.05 €
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off his...
11.95 €
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing...
19.99 €
A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising...
21.95 €
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media...
31.99 €
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and...
21.95 €